A “guerrilla advertising” campaign on the design campus. Hundreds of folded cards that had our URL on them were stuck to a poster. Every time someone took a card, an eye was revealed to signify more eyes on our site.


A new image was posted on social media every day until launch.

GDFIT / Project Manager, Marketing / 2013

GDFIT was a passion project that I created during my junior/senior year at FIT. Think Design Observer meets Dead Poet’s Society. GDFIT was a website where we wrote our own articles on design, instructables, designer and student profiles, and covered almost every design event in the city. Our mission to fire up and educate our fellow students about the design community around them and the designer inside them.